“[Nielsen] released its 2022 Asian American, Native Hawaiian and Pacific Islander Diverse Intelligence Series report which noted a significant increase in Asian representation on screen in 2021. Across the top 1,500 shows in broadcast, cable and streaming video on demand (SVOD), SVOD led the way with 11% Asian share of screen compared to broadcast (3.2%) and cable (2.7%). The presence of Asian talent in top-rated shows like FBI, Equalizer, and Chicago Med, and the debut of Asian-led programs like FOX’s The Cleaning Lady indicate the industry is responding to growing calls for more Asian-inclusive content.
Overall, Asian representation across broadcast, cable and SVOD increased to 4.6% in 2021 (up from 3.5% in 2020).
The report notes a significant improvement in representation in the top 10 most-watched shows on broadcast and cable. In 2021, half of the top 10 programs had some Asian talent representation, compared to 2020 when none of the top 10 most-watched shows did. Asian women were present in three of those shows (NCIS, Equalizer and Yellowstone) and Asian men were present in two (Chicago Med and FBI).”